THE RULE OF ONE
ONE IDEAL PAYING CLIENT – ONE MARKET – ONE AVATAR
Who’s THE ONE? I Know You Could Help EVERYONE, But Who’s The ONE? The ONE you REALLY want to serve?
I’m going to take you through the first key ingredient of every successful Sales funnel … deciding on the ONE AVATAR for your business RIGHT NOW
To put this in to context, getting clear on your ONE Avatar sits in the Plan Stage of my 6-Figure Sales Funnel Launch Plan, in Step 1 – Market & Message
Right now, it’s likely you are serving multiple markets with your service or offering, from all different walks of life, age groups and with different reasons for buying from you. A common statement from clients I work with is ‘our service can help everyone!’
At this first crucial step, more specifically than just picking one market, you need to build up a profile of your most ideal ‘paying’ client – we call this your Avatar (and yes there’s a difference between your ideal client and your ideal ‘paying’ client … namely that their financial circumstances means they actually have the money to invest in your offer RIGHT NOW if they wanted to. It’s no good trying to sell a £5,000 service or offer to someone with no money to invest)
So, if your most ideal ‘paying’ client walked through the door right now, who are they? What are they thinking? Where do they ‘hangout’ online? What are their favourite hobbies and interests? What keeps them up at night? What are their biggest worries, doubt and fears?
It’s your mission to define your most ideal paying client as in depth as you can
Your strategy in becoming successful or more successful will start with one avatar at a time. You must start with one. Remember, less is more.
Once you prove to be successful with your first avatar, and you become their ‘favourite’ you can then add as many as you’d like (one at a time). Focusing on a single avatar at a time will take you from being anonymous, bland and unmemorable to familiar, trustworthy and extraordinary within your ideal target market. You want to be the sender of the email they can’t wait to receive, the one they ALWAYS open, just to see what words of wisdom you are sharing and what offers you have that address their biggest frustrations right now.
When your audience sees your messaging they will feel like, “Hey, that’s me. You know me. You understand me. You’re speaking right to me.” When you don’t have a defined avatar, you’re searching around in the dark. You’re guessing with ads and messaging, just hoping for a response. This strategy (or lack of) is a waste of time and money.
Stop Targeting Everyone, Instead Target THE ONE
It’s about knowing your avatar better than they know themselves. When you can articulate their goals, dreams, frustrations, fears, better than they can, the rest of your marketing falls into place. It means you’ll never have to use guesswork with your ad copy (text), landing pages and content. Everything else you want to create becomes systematic because you’ve taken the time to define who you’re targeting.
How do I do that?
We help our clients through this process with our unique frameworks, that guide you through this whole process. But basically you need to think about this: “What do your clients want MORE of and want do they want LESS of?”
Take the time to do this properly ONCE. Please, please, don’t guess or assume.
Because, what I can guarantee for you is that if you don’t take the time to get this right the first time, it will come back to bite you in terms of spending too much for your leads.
Vague Avatar & Vague Messaging = higher cost per lead and less profit!
Remember: “What do your clients want MORE of and want do they want LESS of?” If you’re unsure – ask them!
COMING NEXT: Step 2 – ONE MESSAGE
P.S. For detailed frameworks to guide you step by step with launching your 6-Figure Sales Funnel, get on the waiting list for our Members-only Client Attraction LaunchPad … Coming Soon HERE
EVERY BUSINESS NEEDS A WAY TO ATTRACT CLIENTS
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