… and how to avoid them
The 3 main reasons why entrepreneurs fail at online marketing … and how to avoid them
As a business owner, you probably often think there’s just no way getting your services fully booked should be this hard. Well, you’re about to learn the exact 3 reasons why you might be making it hard, and more importantly, how to avoid these reasons and build a successful business.
It’s important that I really stress to you, if you don’t have the most basic building blocks in place with your online marketing (I’ll get on to the exact solid foundation you’ll need in my video training), you are not in the right place to even think about getting more traffic, being on social media and doing paid ads. You won’t have the right system set up, and you’ll be out there, looking for traffic, chasing your tail. STOP right there and let me show you there is an easier way.
THE TOP 3 REASONS BUSINESS OWNERS STRUGGLE AND FAIL AT MARKETING:
1. Not setting clear goals
I’m talking about exactly where you want to be with your business in 90 days. So you can plan the exact business model and offers that can support that vision. Will it be a small number of perfect high-ticket clients for a 1:1 service, a group coaching programme or online course or membership?
Most entrepreneurs are always in ‘reactive’ mode on the look out for the next client and short on time and resource. The reason I know? I’ve been there.
Until you create a clear vision of exactly where you want your business to be, you’re always going to be left wondering why you don’t have the business you dream of.
You feel confused, stressed and completely overwhelmed.
Your goals will tell you where you want to go, so you can then move your focus on to how you’re going to get there. Rather than working on the wrong things, or even the right things, at the wrong time.
All you need is a clear path to take you from where you are now to where you want to go.
2. Information Overload
I’m going to walk you through how to solve this one, it’s so important to prevent any more wasted time and investment.
Most businesses spend 90% of their time clicking, searching and trying to figure out what to do next to get a new client in the door. The majority of time that is supposed to be focused on implementing is instead spent on trying to figure out what to do, instead of actually doing it.
Most of us approach starting a business super eager and ready to learn. We download freebies, watch youtube videos, consume blogs, podcasts, courses, ebooks, tools and all we’re doing is collecting more “stuff” that only adds to our confusion and frustration.
This is exactly what happened to me. I spent the first three years as a business owner completely overwhelmed. I set out to ‘teach myself’ but I simply couldn’t figure out what I needed to do because I consumed so much information and tried too many things at once.
So my advice is to stop consuming all of the random bits of information, all the individual pieces of different puzzles, to doing the right steps, in the right order. It will be the simple things, that the majority of business owners overlook, in a rush to go straight to getting more traffic, that are going to make all the difference in the world. Instead of dabbling in social media, blogging, Facebook ads and SEO, you have to get focused on an overall strategy that’s proven to work.
Let’s talk about how to do this. You have to stop subjecting yourself to information overload.
You have to shift the way you look at growing your business to a much simpler model. You need to stop consuming and spending time and money on things that don’t work or that you don’t need to be doing right now. You need to go on an information diet.
What I mean by an information diet is, I want you to commit to turning off all the noise for 90 days and just focus on building the right things that we’re going to cover in my 3 stages of every successful marketing funnel video training. I know, from real life experience, that your results are going to be transformational but you have to commit to keeping your blinkers on and sticking with the plan.
And once you’ve set clear goals, cleared your mind and gone on information diet, you’re ready to avoid the 3rd reason why small business owners struggle and fail at marketing: lack of frameworks.
3. Tech overwhelm
We’re constantly bombarded with information these days. What tools to use? What software to use? Who to listen to? There’s more and more information coming our way: bad information, misinformation, too much information.
I know that when I started as an entrepreneur, I was completely overwhelmed. The tools, courses, services, they all just added to my confusion.
And they were the wrong tools because the right tools (at the right time) make all the difference in the world.
If we just have the right tools in place, things would become 100 times easier. But because we don’t know what tools to use, we end up spinning our wheels, trying to get to our destination without a clear path to take us there.
FORGET THE TECHY STUFF: FOLLOW A SIMPLE FRAMEWORK
Now you’re probably wondering, what is a framework? A framework, at its most basic definition, is just a step-by-step guide for accomplishing something.
And that’s why failing at online marketing is not your fault. There’s literally no clear path to follow to grow your business.
Most career paths have frameworks (think doctor, lawyer, teacher), but when you enter the world of entrepreneurship … it can feel like you’re on your own and the truth is it could take 10 times longer than it ever should for you to get the success you desire.
This is why most business owners fail at online marketing.
So here’s the big takeaway: you lack a clear structure. When you follow a framework, it provides a straight line from point A to point B. Frameworks take your marketing from a mish-mash of pieces of different jigsaw puzzles to a well defined path. You need to follow a path, with clear frameworks every step of the way. It’s like having the exact coordinates you need to take you on the journey to the business of your dreams.
So, I would like to encourage you to really think and write down…
What your 90-day goals are for your business and the business model that will support that
What noise you’re willing to eliminate while you’re on your new information diet.
And lastly, are you open to the idea and importance of implementing frameworks and systems?
Now, with my new video training – the 3 core stages of every successful sales funnel, you’re going to learn how to scale your business predictably by putting a proven sales funnel in place. No matter where your ideal client comes in to contact with you, we will attract, and nurture them from strangers to buying customers.
And when it finally comes to the part of implementing the tech to make all of this online marketing happen on autopilot, we’ll be there to guide you step by step through that too, without the tech overwhelm.
It’s a super simple system that I’m excited to share with you. You can learn more about it HERE
EVERY BUSINESS NEEDS A WAY TO ATTRACT CLIENTS
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